About Us

McCall Jewelry Company was founded in 2008 by Erica and George Seeds in the beautiful mountain resort town of McCall, Idaho. Erica, who has been in the jewelry industry all her professional life, is a Graduate Gemologist, Jewelry Designer, and Appraiser. George, with a background in finance and management, brings the business savvy necessary for success. Together they have built McCall Jewelry Company into a full service thriving lakefront store.
With one of the largest selections of Idaho Gemstones, including Garnets, Star Garnets, Opals, and Jaspers, you can take home a piece of Idaho with you. We also carry over twenty American Artisans in both gold and sterling silver with every piece hand selected by us for its beauty, quality, value, and style. This gives us a broad array of looks from some of the best designers in America.
We also offer full in-house custom design for that truly one-of-a-kind piece. No detail is too small—if you can dream it, we can make it. Very competitive pricing on diamonds, a broad selection of Sapphire, Emerald, and Rubies, plus some rare and exotic gems such as Tanzanite and Blue Zircon. We pride ourselves on outstanding service, excellent value, and gorgeous style. We carry what we love…we hope you will love it too!
For more information please see our Frequently Asked Questions
Meet our Fabulous Staff

Hi, I’m the Store Manager at McCall Jewelry Company with over 10 years of experience in the jewelry industry, specializing in custom design. With more than 20 years of customer service experience, I take pride in creating a thoughtful, personal experience for every client. I’m passionate about helping people find and create the perfect piece to celebrate life’s most meaningful moments, and I truly love meeting new people and hearing their stories.
When I’m not at the store, you’ll find me paddleboarding in the Meanders or hiking through the woods with my dog.

Hi there! My name is Heather and I am new to the MJC team.
I bring with me a background in avian research biology, community science education and a passion for sharing stories of the natural world. From birds studied in the field to the beauty and geology behind gemstones, I love creating meaningful and engaging conversations that help people feel curious, connected, and inspired. When I am not in the showroom, you can find me out birding, enjoying time rock-hounding on the river with my husband, and of course exploring new adventures with our border collie Fiona May!
McCall Jewelry Company's Charitable Contributions
"We make a living by what we get, but we make a life by what we give." - Winston Churchill
McCall Jewelry Company focuses on improving the quality of life in the local community and beyond, by donating to worthy causes throughout the year. We proudly donate to charities including:
The Payette Lakes Progressive Club
The Heartland Hunger & Resource Center
MCPAWS Regional Animal Shelter
McCall Arts & Humanities Council
McCall-Donnelly Education Foundation
Kit Worthington Foundation For the Arts "The Gig"
Seven Devils Playwrights Conference.