About Us

About us

McCall Jewelry Company was founded in 2008 by Erica and George Seeds in the beautiful mountain resort town of McCall, Idaho. Erica, who has been in the jewelry industry all her professional life, is a Graduate Gemologist, Jewelry Designer, and Appraiser. George, with a background in finance and management, brings the business savvy necessary for success. Together they have built McCall Jewelry Company into a full service thriving lakefront store.

With one of the largest selections of Idaho Gemstones, including Garnets, Star Garnets, Opals, and Jaspers, you can take home a piece of Idaho with you. We also carry over twenty American Artisans in both gold and sterling silver with every piece hand selected by us for its beauty, quality, value, and style. This gives us a broad array of looks from some of the best designers in America.

We also offer full in-house custom design for that truly one-of-a-kind piece. No detail is too small—if you can dream it, we can make it. Very competitive pricing on diamonds, a broad selection of Sapphire, Emerald, and Rubies, plus some rare and exotic gems such as Tanzanite and Blue Zircon. We pride ourselves on outstanding service, excellent value, and gorgeous style. We carry what we love…we hope you will love it too!

For more information please see our Frequently Asked Questions


Meet our Fabulous Staff

Staff Image of Colleen Fein

Colleen Fein 

Colleen has been working with McCall Jewelry Company for over five years. During this time she has developed meaningful relationships with many clients. Helping each individual find the perfect gift for themselves or their loved ones. Her infectious smile, knowledge of product, styling, and friendliness makes her the prefect consultant. Constantly learning, Colleen is continuing her education by taking online courses through G.I.A., the Gemological Institute of America.

She was born and raised in Oregon before moving to Idaho in the late 1980’s. In 2001, she met the man of her dreams, Mike, and they married shortly thereafter. In addition to helping clients find their favorite designers, she has her own. She loves the elegant style of Barbara Heinrich, the creative use of rustic diamonds by Rebecca Overmann, and the casual richness of 24kt jewelry from Lika Behar. If diamonds are a girl’s best friend, she’s in great company!

In her free time, she enjoys being down at the lake jet skiing or relaxing on the dock with friends. Colleen loves exploring and sharing fine wines of the Pacific Northwest with friends and family. In the fall, she loves taking in college football as much as possible. Her favorite team? Boise State Broncos!


McCall Jewelry Company's Charitable Contributions

"We make a living by what we get, but we make a life by what we give." - Winston Churchill

McCall Jewelry Company focuses on improving the quality of life in the local community and beyond, by donating to worthy causes throughout the year. We proudly donate to charities including: 

The McCall Rotary Club

The Payette Lakes Progressive Club

St. Luke's McCall Foundation

The Heartland Hunger & Resource Center

MCPAWS Regional Animal Shelter

McCall Arts & Humanities Council

McCall-Donnelly Education Foundation

The Shepherd's Home

Kit Worthington Foundation For the Arts "The Gig"

Snowdon Wildlife Sanctuary

Seven Devils Playwrights Conference.